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Automation
Workflow Builder
15 min read
Create complex automation workflows with visual logic builder to automate your entire marketing funnel.
Workflow Basics
A workflow is a series of automated actions triggered by specific events:
- Trigger - What starts the workflow
- Conditions - If/then logic to control flow
- Actions - What happens (send email, add tag, etc.)
- Delays - Wait periods between actions
Creating a Workflow
- Navigate to Automation → Workflows → Create New
- Select a trigger (form submit, tag added, purchase, etc.)
- Drag actions from the sidebar onto the canvas
- Connect actions with arrows to define the flow
- Add conditions to create branching logic
- Test your workflow before activating
Common Workflow Examples
Welcome Sequence
Trigger: Form submission → Send welcome email → Wait 2 days → Send value email → Wait 3 days → Send offer
Abandoned Cart
Trigger: Cart abandonment → Wait 1 hour → Send reminder email → Wait 24 hours → Send discount offer
Lead Scoring
Trigger: Page visit → Add points → If score > 50 → Notify sales team → Else → Add to nurture sequence
⚡ Pro Tip
Start simple and add complexity gradually. Test each workflow with test contacts before activating it for your entire list!