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Automation

Workflow Builder

15 min read

Create complex automation workflows with visual logic builder to automate your entire marketing funnel.

Workflow Basics

A workflow is a series of automated actions triggered by specific events:

  • Trigger - What starts the workflow
  • Conditions - If/then logic to control flow
  • Actions - What happens (send email, add tag, etc.)
  • Delays - Wait periods between actions

Creating a Workflow

  1. Navigate to Automation → Workflows → Create New
  2. Select a trigger (form submit, tag added, purchase, etc.)
  3. Drag actions from the sidebar onto the canvas
  4. Connect actions with arrows to define the flow
  5. Add conditions to create branching logic
  6. Test your workflow before activating

Common Workflow Examples

Welcome Sequence

Trigger: Form submission → Send welcome email → Wait 2 days → Send value email → Wait 3 days → Send offer

Abandoned Cart

Trigger: Cart abandonment → Wait 1 hour → Send reminder email → Wait 24 hours → Send discount offer

Lead Scoring

Trigger: Page visit → Add points → If score > 50 → Notify sales team → Else → Add to nurture sequence

⚡ Pro Tip

Start simple and add complexity gradually. Test each workflow with test contacts before activating it for your entire list!