A/B Testing Guide

Run split tests to optimize your funnels and increase conversions with data-driven decisions.

What to Test

Focus on elements that impact conversions:

• Headlines - Test different value propositions
• CTA Buttons - Color, text, size, position
• Images - Hero images, product photos
• Form Fields - Number and type of fields
• Pricing - Different price points or plans
• Copy - Long-form vs short-form content

Creating a Split Test

1. Open the page you want to test
2. Click "Create A/B Test" in the toolbar
3. Name your variants (e.g., Control, Variant A)
4. Set traffic split (usually 50/50)
5. Define your conversion goal
6. Publish and start collecting data

Reading Results

Wait for statistical significance before making decisions:

• Minimum 100 conversions per variant
• At least 95% confidence level
• Run test for full week to account for day-of-week variations
• Check both conversion rate and revenue impact

Declaring a Winner

Once you have significant results:

1. Review the data in Analytics → A/B Tests
2. Identify the winning variant
3. Click "Declare Winner"
4. All traffic will go to the winning version
5. Start a new test on a different element